Let’s be direct, no beating around the bush: Avinox is the brand, and DJI is the company behind the system.
On the M2 and M2S, you see Avinox written because that’s the name put forward on the product. But if the question is "who produces the system?", the short answer is: DJI, through the Avinox structure created for this range.
Who produces Avinox?
For the general public, the useful answer is simple: DJI produces the system, and Avinox is the brand under which it is sold and communicated.
The basic official proof comes right from the Avinox website. In Terms of Use, the services are provided by SZ Avinox Innovation Co., Ltd., and the same entity appears in the Privacy Policy. In other words, Avinox is not just a marketing name slapped on the motor, but a clear structure specifically used for the e-bike business.
In short:
DJI is the company behind the system
Avinox is the brand under which the system is presented in the market
Why does it say Avinox on M2 and M2S, not DJI?
Because on the new generation, the commercial branding is Avinox.
And it makes sense. On the official Drive Units page, Avinox doesn’t just talk about the motor. It talks about drive units, batteries, app, displays, and wireless controllers. In other words, about a complete system. When you’re pushing an ecosystem, you don’t necessarily put the parent company’s name upfront. You put the platform’s name.
Exactly this has already been touched on in BIKEVERSE: the launch of Avinox launches M2S and M2, the differences between motors in Avinox M2S vs M2, the control part in the article about Ride App, and the energy zone in the material about batteries.
In other words, the manufacturer hasn’t changed for the M2 and M2S. The name put forward has changed.
Why does DJI still come up in discussion?
Because the product still clearly shows where it comes from.
In the official Avinox FAQ, it states black on white that the system can connect to DJI Osmo 360, DJI Osmo Action 5 Pro, and DJI Osmo Action 6 cameras. It also mentions the wireless controllers, app adjustments, protection functions, and connectivity.
And in the extensive test from E-MOUNTAINBIKE, you see the same logic in real use: display, navigation, tracking, anti-theft, direct control, and connection to DJI cameras. In other words, exactly the kind of tech ecosystem that keeps people linking Avinox to DJI.
What you need to remember as a rider
If you see an Avinox M2 or M2S today, read the product like this:
up front you see Avinox, because that’s the brand of the system
behind it stands DJI, the company that produces it and pushes it to market
we’re not just talking about a motor, but about a complete package of motor, battery, app, display, and control
the connection to the DJI ecosystem is not a story, but is evident in the compatibilities and officially confirmed functions
If you want the bigger picture of the Avinox wave, you already have it in the BIKEVERSE guide about the brands that adopted Avinox M2 and M2S. This article answers the simpler and more important question for someone searching on Google: who produces the system and why does it say Avinox on the product, not DJI.
Bikeverse Verdict
Avinox is the brand. DJI is the company behind the system.
On the new generation M2 and M2S, DJI takes a step back in branding and leaves the name Avinox upfront. But the product remains made in the same technological orbit, and the connection to the DJI ecosystem is still clearly visible in the outline of the entire package.
In other words, this is exactly what the person searching for the answer should remember: the maker of the system hasn’t changed, just the name put forward has changed.
FAQ
Who produces Avinox?
DJI produces the system, and Avinox is the brand under which M1, M2, and M2S are presented.
Is Avinox DJI?
They are not the same thing. Avinox is the brand, and DJI is the company behind the system.
Why does it say Avinox on M2 and M2S, not DJI?
Because on the new generation, the commercial branding is Avinox. This doesn’t change the fact that the system is made within the structure created by DJI for this business.
Why does DJI still come up in discussions about Avinox?
Because the product still has compatibilities and functions that clearly link it to the DJI ecosystem, including connecting to DJI Osmo cameras.
Is there official proof that Avinox operates separately as a brand?
Yes. Terms of Use and Privacy Policy show that services are operated by SZ Avinox Innovation Co., Ltd., which is exactly the structure used for the Avinox brand.
Sources
Avinox Terms of Use - shows that services are provided by SZ Avinox Innovation Co., Ltd.
Avinox Privacy Policy - confirms the same legal entity for Avinox products and services.
Avinox Drive Units - shows how M1, M2, and M2S are officially presented as part of the same system.
Avinox FAQ - confirms official compatibilities, including with DJI Osmo cameras.
PR Newswire - launch of M2 and M2S - supports the official launch of the new generation under the name Avinox.
Electrek - explicitly describes Avinox as DJI's e-bike business.
DroneXL - explicitly describes Avinox as DJI's e-bike brand.
E-MOUNTAINBIKE - shows how the integration of the system and the connection to the DJI ecosystem looks in practice.